TOURISM IN DUGGAR DESH

Jammu & Kashmir, inclusive of Ladakh, has historically been a prominent tourist destination, retaining its popularity despite enduring numerous wars, terrorism, the significant migration of Kashmiri Pandits, and border clashes spanning nearly 75 years since India’s independence. Recognized as the “Paradise on Earth,” Kashmir gained fame during the Mughal era, a legacy upheld by the Dogra rulers who prioritized its development into one of the state’s premier regions.

Despite the challenges post-independence, Kashmir continued to attract attention, especially with the opening of Ladakh and the establishment of air routes. Subsequently, under the Modi Government, substantial infrastructure improvements, including tunnels and a forthcoming railway over the Chenab Railway Bridge in Reasi District, are set to further connect and develop the region.

Kashmir’s tourism significance led to hosting G20 meetings, further enhancing its global recognition. However, the Jammu region, despite possessing excellent tourist attractions, faced underdevelopment due to the apprehensions of the previous Kashmir-dominated government. Concerns about potential impacts on Kashmir led to a lack of focus on Jammu tourism.

A pivotal moment arose when, following the forced exodus of Kashmiri Pandits, there was a notable decline in tourism. To address this, the then-Governor, Gen KV Krishna Rao, appointed me as a Director in the Jammu and Kashmir Tourism Development Corporation (JKTDC) to revitalize Jammu’s tourism sector. Proposals included developing ten tourist places in various districts, establishing tented camps, and introducing recreational elements like Shikaras and houseboats.